Beyond The Crops
Jena & MP bring a unique perspective to the world of agriculture, offering a blend of humor, heart, and wisdom honed from their combined years on the farm. With a deep passion for their families, their farms, and the communities they call home, these two farmwives delve into the daily triumphs and tribulations that come from rural living.
They discuss everything from the latest advancements in agriculture and the art of balancing family with farm duties to the time-honored traditions and recipes that make life on the farm so special. Their stories will make you laugh, tug at your heartstrings, and inspire you to see the beauty in the ordinary moments of life.
"Beyond The Crops" is not just a podcast for farmers; it's for anyone who appreciates the enduring values of hard work, resilience, and the simple joys of living close to the land. Whether you're an urban dweller curious about rural life or a fellow farm enthusiast, you'll find something to love in the genuine and heartfelt conversations of Jena & MP.
Subscribe today and be a part of their journey as they cultivate a deeper appreciation for the remarkable world of agriculture.
Beyond The Crops
115. Everything You Didn't Know About Peanuts with Dena Malsom of the National Peanut Board
Welcome back to Beyond the Crops! In this episode, Jena and Mary Pat are joined by Dena Malsom, Chief Marketing Officer at the National Peanut Board, for a fascinating conversation that busts myths, shares surprising facts, and explores the story of this humble but mighty crop.
📌 What We Cover in This Episode:
✅ Meet Dena Malsom & her journey from corporate marketing to the National Peanut Board.
✅ Peanut Farming 101: How peanuts are grown (spoiler: underground!) and why they're so sustainable.
✅ The role of a commodity board in research, production, and consumer marketing.
✅ Why peanuts are a zero-waste, nitrogen-fixing, and water-efficient crop.
✅ Busting common myths about peanut nutrition and origins.
✅ The "Health Nut Club" initiative and strategies for engaging Gen Z consumers.
✅ Surprising and creative ways to eat peanuts (think pickles, fries, and breakfast sandwiches!).
✅ The surprisingly small number of farmers behind this mighty American crop.
✅ A global perspective on peanut consumption and America's unique love for peanut butter.
💡 Key Takeaways:
✨ Peanuts are a surprisingly sustainable superfood, functioning as a zero-waste plant with low water usage and natural nitrogen-fixing properties that enrich the soil.
✨ The U.S. peanut industry is powered by a small but mighty group of only ~7,000 farmers who produce enough to feed the nation and beyond.
✨ Connecting with younger generations, like Gen Z, by highlighting sustainability, health benefits, and the story behind the food is crucial for the future of the crop.
✨ When you choose peanuts or peanut butter, you're choosing a food that is good for you and good for the planet.
This episode of Beyond the Crops is brought to you by Beck's Hybrids. As farmers, we pour so much trust into every decision. That's why we're proud to partner with Beck's Hybrids, a company built on faith, family, and a love for agriculture since 1937. Learn more at beckshybrids.com.
🙌 Join the Conversation!
What’s your favorite or most surprising way to eat peanuts or peanut butter? Share your thoughts and tag us @beyondthecrops_.
Links You'll Want After Listening:
- NPB website: National Peanut Board
- Health Nut Club: Join the Health Nut Club: Promoting On-the-Go Wellness with Peanuts
- Instagram: https://www.instagram.com/nationalpeanutboard/
- Facebook: https://www.facebook.com/Nationalpeanutboard
- LinkedIn: https://www.linkedin.com/company/national-peanut-board
#Peanuts #NationalPeanutBoard #FarmLife #SustainableFarming #BeyondTheCropsPodcast #WomenInAg #AgMarketing #FarmHer #KnowYourFarmer #PeanutButter #Sponsored #BecksHybrids